Diagnose before you discount
When MRR stalls, most founders cut prices. I start with diagnostics: churn by cohort, win-rate by segment, activation by channel.
Double down on the sharpest segment
I temporarily ignore everyone except the segment with the highest retention. Every message and feature prioritization serves them first.
Run three parallel experiments
One pricing test, one onboarding tweak, and one outbound script variation. Each runs for 10 business days with a clear success metric.
Move success stories forward
I ask the happiest customers for a 15-minute call and one quote. That social proof fuels outbound and landing pages within 24 hours.
Protect the cash runway
No experiment should risk cash flow. I set a weekly guardrail on paid spend and review it every Friday.
If you're building something meaningful and want long-term scale, follow my journey on renishmithani.com.